When you hear the term SEO or Search Engine Optimisation, what’s the first thing that comes to mind? It could be website, content, link building, site speed, and rankings. One very common thing to instantly think about is Keyword Research — this is usually the first step of any SEO campaign.
A big part of SEO is Keyword Search because it could make a big impact to a website just by analysing what keywords to use, where to put them in a certain page, and how many keywords should be used to improve site rankings. These are considered to be like a compass for a campaign as it tells you where to go and whether or not you are making progress.
What is Keyword Research or Keyword Analysis?
It is the process of discovering words and long tail phrases that many people use in search engines. The ultimate goal of keyword research is to work around those terms and optimise our content in order to improve ranking eventually. Holding a big part of SEO, keyword research actually has quite a big impact on many other SEO tasks including content creation, promotion, and many more.
Many SEO professionals don’t do the magic on their own. Most of the time, they need assistance from a few apps and tools that could help them get ahead of the competitors. In this case, some of the most used keywords research tools are:
- Ahrefs Keyword Explorer Tool
- Google Keyword Planner
- WordStream Free Keyword Tool
These tools have different key features that users would love and prefer. Should you choose to use any of these keyword research tools, you are in for a hefty amount of data which could be used to your advantage such as volume, relevance, traffic cost, KD, position, CPC, etc.
Aside from an SEO point of view, keyword analysis and research is also a market research task. Researching keywords help us what people and potential clients are mostly interested in based on the choice of words they use in searching. From there, we get an idea of what kind of content they want and an idea of who we are talking to, thus making it easier for us to adjust our content based on our audience.
Tips for Effective Keyword Research
- Know your customers
- Analyse keywords you’re targeting
- Analyse your competitor’s winning words
- Study on-site searches by your visitors
- Consider “seed” keywords
- Use keyword research tools
- Choose long-tail keywords
- Work with Google’s PPC
- Put keywords in the right places
- Include keywords in metadata
Keyword research may be simple, but powerful. It has the ability to dictate the traffic you get and help improve rankings. The problem is, it’s quite time-consuming and a little challenging. You have to balance demand, difficulty, competition, etc.
With all that said, this is where SEO by Design comes in. A handful of tasks and considerations like these need to be left in the hands of individuals who are dedicated to make your life easier and your online presence stronger. SEO by Design is an SEO and digital marketing service provider with an in-house team of experts in the field.