What is on-site SEO?
On-site SEO or on-page SEO means optimising the content and HTML source code of a page to be able to rank higher and increase traffic from search engines. The difference between on-site and off-site SEO is what they’re optimising. On-site SEO refers to optimising the elements on a website, while off-site SEO focuses on optimising links and other external signals.
To make your business searchable, on-page SEO makes sure that the content within your website is thoughtfully written in a way that it includes relevant keywords related to your brand and your target market. There are several ways to do this — use keyword search tools and insert keywords into content, use long tail keywords and subheadings, change metadata, etc.
Characteristics of a Good On-Site SEO
- Keyword Density
- Good Grammar
Why is on-page SEO important?
Without it, all other efforts done to improve your online presence will be void. We wouldn’t want that now, would we? Here are some basic tips you need to know about on-page SEO!
- Choose the right keywords and the right placements.
Keywords and their proper placement are sometimes considered to be synonymous to on-page SEO. The choices of keywords to include in the content and their placement is vital to appearing first in search results. There are several keyword tools that can provide you with all the necessary data you need to choose the best keywords for your content.
- Optimize metadata.
Content is one thing, but we shouldn’t overlook the metadata as well. Optimising title tags and meta descriptions will help boost your website.
Title tags are like text advertisements. When it’s unique and descriptive, people will most likely to be interested in what your website is. Title tags are usually 60-70 characters each, so keep it short and simple.
Meta Description is a summary of the content found in a specific page which appears in the search results. This serves as a quick read that will hopefully intrigue the readers and make them go to your website.
- Produce fun and unique content for your readers.
For on-site SEO, content is very important. It should be informative, cheerful, and welcoming — because this is not only about search visibility but also about making visitors enjoy and share what you have. Keep in mind that the content affects the relevance of your website to someone who is searching.
Just a few things you should know:
Main content – This includes the main text, titles, descriptions, photos, and links. It should be related to your brand and theme.
User Experience – This is when visitors had a pleasing visit to your website. Good user experience means they’ve had easy navigation, enjoyed the content, aesthetically pleasing photos, etc.
Performance – This means that all pages are working properly, links should lead to an existing website, and the overall page should be fast and responsive.
Credibility/Professionalism – Blogs should be well-written, photos would be beautifully taken and edited, and overall vibe and persona should match with the brand.