Schema Markup is one of the latest evolutions in SEO. It’s a new form of optimisation and is now considered as one of the most powerful forms of SEO today. However, only a few people use it.
Be one of those people who do! Understanding the importance of schema is key to a more successful website with a strong online presence. When you begin to grasp this concept, you can boost your website in the search engine result pages (SERPs).
Facts About Schema Markup for SEO
Here are some things you should know about the latest evolution of SEO!
- What is a Schema Markup? Also known as structured data, it is a code (semantic vocabulary) that is put on your website to help search engines return informative results for users. The schema markup is the language of search engines using a unique semantic vocabulary for it to understand the content on a certain page.
- Schema is responsible for telling the search engines what your data means. Content in every website gets indexed and returned in search results. When you use schema markup, some of the content is indexed and returned in a different way.
- It uses a unique semantic vocabulary in microdata format. It’s not necessary to learn new coding skills because web pages with markup still use HTML.
- Schema markup was invented for users. When a website uses schema markup, users can see what it’s all about in the SERPs, along with other information about where they are, what they do, how much stuff costs, etc. Schema markup is somewhat like a virtual business card, and that alone says something about how important it is.
Why is Schema Important?
Using schema markup will help a website rank better in the SERPs than those who don’t use it. A big part of Google’s search results feature rich snippets including schema markup, but not a lot of people make use of this SEO form.
In addition to that, schema markup for SEO helps a website rank better for different types of content — including articles, book reviews, events, products, movies, etc. Aside from that, there are also hundreds of markup types. All these are contributing factors to obtain high rankings for your website thus making it more visible to searchers, gain traffic, and convert visitors into profitable customers.
Paying attention to schema markup help you evaluate what more you can do to improve. It allows you to explore areas you didn’t know existed, and then use it to your advantage. Schema markup is not an SEO hack, it’s a powerful method that significantly helps search engines find and display your content. If you don’t use it, while your competitors are, then they are most likely ahead of you.
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